Triggernometry is a YouTube show and podcast, launched in 2018 by comedians Konstantin Kisin and Francis Foster. They host interviews with a wide variety of guests to discuss politics, economics, psychology, free speech and contemporary cultural issues. Triggernometry also streams live without guests with a satirical show called ‘RAW’. Triggernometry had an old logo dating back to the launch of their show that needed updating. The previous logo was a red circle with emphasis on the word ‘Trigger’, which seemed to communicate ‘hot button topics’, a brand approach that perhaps suited the show when they started but was no longer descriptive of the broader range of guests and topics covered. Triggernometry logo – before and after redesign comparison The design brief was to position the show around their new strapline: ‘Honest conversations with fascinating people.’ While the show still discussed controversial topics on occasion, the focus needed to be on ‘conversation’. Our design turned what was a ‘red button’ into a stylised ‘speech bubble’ with more legible and balanced typography. We also developed alternative versions of the logo for specific uses, such as a version containing illustrated portraits of the hosts, and a sub-brand version for their live-streamed satire show ‘RAW’.
Triggernometry Logo: Youtube Show & Podcast Branding
Triggernometry Logo Design
The Design Brief
The Outcome
Related Work